September 28, 2025
Why Wisdom is the Next Big Disruption
Jacqueline Freeman

The honest answer is both. In pockets, wisdom is already the disruptive force that changes outcomes. In hospital systems where experienced leaders quietly simplify crisis responses. In communities where older volunteers keep care networks stitched together. In companies that keep experienced craftspeople on staff because quality is a moat.
At scale, wisdom is not yet the dominant force. Speed still out votes judgment. That is why this must be a choice. We can decide that wisdom is the next big disruption, and then act as if that is true. That decision would re-align incentives in business, media and public life.
Unleashing wisdom is not nostalgic. It is the most radical act of progress we could choose.
What unleashing wisdom would do for the planet
Climate and stewardship
Wisdom changes the time horizon. A wiser culture designs for decades rather than quarters. It asks what will remain standing, not just what will sell. It invests in maintenance as much as novelty. Policy choices shift toward prevention, adaptation and care of commons. Consumption moves from more to enough. This is not sentiment. It is the only way infrastructure survives heat, water and strain.
Technology and risk
Wisdom slows the impulse to deploy first and apologise later. It builds guard rails,tests in the real world with real people, and considers second and third order effects. In AI, that means centering human judgment where stakes are high. In healthcare, it means designing for safety and dignity, not just through put.Responsible technology is not anti-innovation. It is innovation that lasts.
Economy and resilience
Economies with wisdom at the wheel value continuity and repair. They invest in supplychains that bend but do not break. They retain people who remember the last crisis and know what not to do. They rebuild industrial craft and public capability. Productivity becomes more than speed. It becomes the ability to deliver under stress.
Leadership and governance
Wiser leadership names trade-offs, resists performative outrage, and sets a long course. It spends political capital on the boring and essential. It designs institutions that out live leaders. Democracies do not fail for lack of passion.They fail when passion outruns prudence. Wisdom slows the fire without killing the light.
Community and cohesion
When wisdom is visible, people feel held. Mentors show up. Neighbours know one another. Experienced voices are not parked at the edge of town, they are in the room, on the committee, at the microphone, walking the school run. Social fabric thickens when experience is invited to lead.
But what about work and entrepreneurship
We should say this plainly. Many people build businesses in later life not because entrepreneurship was the original plan, but because employers closed doors that never should have been closed. Even so, the results tell a story worth hearing. People with decades of lived experience bring a different kind of judgment to building. They choose durable problems. They design for actual humans. They carry a long horizon by habit, not slogan. The point is not to make entrepreneurship the hero. The point is to recognise what wisdom can do anywhere it is allowed to operate.
Making wisdom the operating system
If wisdom is going to be the next big disruption, it needs an operating model. Here is what that looks like.
Put wisdom in the brief
When hiring, commissioning, legislating or investing, ask explicitly for judgment, not only for speed and scale. Ask for evidence of decisions made underpressure, trade-offs managed well, harm prevented, systems improved over time.
Change what we count
Track survival, not just launch. Track avoided failures, not just shipped features. Track the health of people and places affected by decisions, not only the metrics that look good on a slide. Make continuity a key performance indicator.
Rebuild craft
Pair the energy of new talent with the calm of experienced practitioners. Keep master coaches, editors, nurses, engineers and teachers on staff, not on the edges. Craft is how quality is transmitted. Without craft, complexity wins.
Design with memory
Before starting a new thing, ask who did something similar and what they learned. Capture that knowledge in playbooks people actually use. Reward teams for reusing solutions that work. In a crisis, memory reduces noise.
Make elders visible
Put experienced voices on screens, not only in back rooms. Interview them, fund them, put them on boards and into newsrooms. Visibility is not decoration. It is how cultures learn who counts.
‘Thef uture will not be won by speed alone. It will be won by judgment.
This is it
We do not have to wait for permission to start. Wisdom is here, living in people who have carried communities through recessions, pandemics and grief. It is here in those who know how to calm a room, stitch a team together, fix what is broken and say what is true when it is costly.
If we choose to unleash wisdom, we will make fewer spectacular mistakes and more quiet progress. We will build things that last. We will spend our years better.We will give our children a world that holds.
Wisdom is not what remains when youth has passed. It is what carries us forward when everything else fails. If disruption is what changes the game, then wisdom is the disruption we have been waiting for.
Wisdom is not what remains after youth. It is what carries us forward when everything else fails.
Sources
- Grossmann, I. et al. (2010). Reasoning about social conflicts improves into old age. Proceedings of the National Academy of Sciences (PNAS).
- World Health Organization (2020). Decade of Healthy Ageing 2020–2030.
